Behind the high-value harvest seasons of Vietnam’s durian industry lies a pressing reality: loose supply chain linkages, speculation over growing area codes, and the risk of reputational damage caused by low-quality plant protection products. Genuine durian growers are facing increasing risks in a market that still lacks transparency.

Durian farming today is no longer simply about selling raw agricultural produce and relying on luck. To protect profitability, cooperatives and growers must understand legal requirements, quarantine standards, and the practical demands and preferences of export markets. Traders remain an important link in the movement of goods, but to optimise value, growers need to strengthen their negotiating capacity and build long-term partnerships with reputable large-scale purchasing enterprises.

The 2nd Asia Durian Conference 2026 will establish a substantive four-day negotiation platform, bringing together the full durian value chain. The event will open up a major opportunity for growers and cooperatives to engage directly in Vietnam with more than 300 major buyers from China, as well as reputable export companies. It will also provide a practical platform to learn from experienced industry players, protect growing area codes, and standardise farming processes.

This is the time to seize the opportunity to transform production models, take greater control of the value chain, and protect the assets that growers have built for themselves.