Southeast Asia’s durian industry is entering a period of strong growth. The opportunities are significant, but so are the requirements for standardisation, traceability, quality control and factory management.

For many businesses, familiar challenges remain: production processes still rely heavily on manual management, operational data is not yet fully transparent, product quality can vary, and international markets are placing higher expectations on control, compliance and consistency.

In this context, digital transformation is becoming an important pathway for the durian industry to strengthen its competitiveness and move closer to international operating standards.

The Second Asia Durian Conference in Vietnam is expected to take place from 13–16 July in Ho Chi Minh City. As part of the programme, the Organising Committee is expected to invite Mr Zhu Licheng, General Manager of Shenzhen Xinying Shanzhi Technology Co., Ltd., to attend and deliver a keynote presentation on:

“DurianOS: Opening the Era of Durian Factory 2.0 – An Integrated Operations Management System Designed Specifically for Durian Factories”

Mr Zhu Licheng has more than 15 years of experience in the Southeast Asian durian supply chain and carton packaging industry. He is a hands-on industry leader with deep knowledge of factory operations, supply chain management and the practical bottlenecks that durian businesses face as they scale up and enter more demanding markets.

Under his leadership, Xinying Shanzhi has developed technology solutions based on the philosophy of “technology as the foundation, goodwill as the core value.” For the company, technology is more than software or data infrastructure. It must be able to enter real operations, solve real business problems, improve efficiency and create long-term value for both enterprises and the wider industry.

Xinying Shanzhi’s products are developed around a clear logic: identifying industry pain points, building suitable technology solutions, and turning those solutions into practical value for businesses and communities.

At the conference, Mr Zhu Licheng is expected to present the DurianOS ecosystem in a structured and practical way. Designed specifically for durian factories, DurianOS offers a comprehensive operations management solution and provides a closer look at the concept of “Durian Factory 2.0” — a model where production processes are digitalised, operational data becomes more transparent, and factory management can be monitored and controlled with greater precision.

Digital transformation: upgrading durian factory management

In traditional factory models, many processes still depend on personal experience, handwritten records and fragmented management methods. This makes it difficult for businesses to fully control efficiency, quality and traceability data.

DurianOS is developed as a “digital brain” for durian factories. It helps make each stage of operation clearer, easier to monitor and more data-driven. When every process is recorded and managed through a system, businesses can reduce errors, improve efficiency and respond more proactively to market requirements.

IoT: building the foundation for smart factories

From weighing and sorting to packing and storage, Internet of Things technology can be integrated across multiple points of the production process.

By collecting real-time data, businesses can gradually reduce their reliance on manual record-keeping, minimise operational errors and improve management accuracy. This creates an important foundation for durian factories to move towards leaner, more transparent and more automated operations.

Specialised carton packaging: protecting product quality during transport

For durian, packaging is more than an outer layer of protection. The right packaging directly affects product loss rates, brand presentation and the ability to meet international transport and quarantine requirements.

In his presentation, Mr Zhu Licheng is expected to share practical experience in using high-quality specialised carton packaging to help reduce losses during transportation. According to information from the company, under suitable conditions, loss rates may be reduced from around 10% to below 3%.

This is a highly practical solution for exporters, packing facilities and businesses aiming to serve markets with higher expectations for packaging standards, product quality and supply consistency.

Traceability from the source: building trust through data

One of the key directions of DurianOS is source-level traceability through an electronic cultivation diary.

Each durian tree can be given a digital record covering the entire production cycle, from flowering and crop care to fertilisation and harvesting. When data is recorded systematically, businesses gain a stronger basis for quality control, origin traceability and transparency with partners, importers and end consumers.

As the market places greater importance on product origin, traceability is no longer a supporting feature. It is becoming an essential part of competitiveness in the durian supply chain.
Technology connected with social value

Beyond its technology solutions for the durian industry, Xinying Shanzhi also pursues a business philosophy that connects commercial development with social responsibility.

The “Goodwill Notebook” project under the LOVE100 community platform is one example of this approach. The platform is designed to record, share and sustain charitable activities in a more transparent and accessible way, while encouraging broader participation.

According to Xinying Shanzhi’s direction, a portion of revenue from its business activities is allocated to this community project. This means that when businesses use DurianOS to improve operational efficiency, they are also indirectly contributing to a wider journey of positive social value.

This approach gives technology a more human dimension. It becomes part of a responsible, connected and sustainable development ecosystem.

For durian growers, packing facility operators, carton packaging suppliers, import–export companies and businesses across the durian supply chain, the DurianOS presentation at the conference is expected to offer practical insights into factory management, quality control, traceability and digital transformation.

The Second Asia Durian Conference in Vietnam is expected to provide an important platform for businesses across the supply chain to meet, exchange ideas and explore new solutions for the next stage of development in the durian industry.

Together with Mr Zhu Licheng and Xinying Shanzhi, the conference will open up a closer look at how digital technology can support a new generation of durian factories — more modern, more transparent and better prepared for international markets.