Across busy commercial districts, night markets and community streets in cities such as Kunming, Xi’an, Shijiazhuang, Lanzhou and Wuhan, the eye-catching yellow carts of Liuhuolang have quickly become a new consumer hotspot.

Without the need for large retail premises, expensive shop fittings or high rental costs, Liuhuolang has attracted strong market attention through its highly recognisable mobile cart design, flexible retail model and rich, authentic durian flavour. Within just a few months, the brand has gained rapid visibility, won positive feedback from consumers and built a strong reputation in China’s fruit retail market.

Compared with traditional fruit shops, Liuhuolang’s mobile retail model offers clear competitive advantages and introduces a more flexible and efficient approach to fruit retail.

1. Light-asset investment with lower sunk-cost risk

Traditional fruit stores often require substantial upfront investment in rent, renovation, equipment and daily operations. Once the location proves unsuitable, those early-stage costs can quickly become a heavy financial burden.

Liuhuolang follows a lean start-up model with lower initial investment, easier market entry and more controllable risks. In some markets such as Xianyang and Wuhan, certain cart operators have reportedly recovered their investment in less than one month, while many others have achieved stable profitability within three to five months. This model directly addresses the common pain points of traditional stores: heavy investment, high risk and limited flexibility.

2. Flexible locations, closer access to customer traffic

One of Liuhuolang’s strongest advantages is mobility. Instead of relying on a fixed storefront, its sales locations can be adjusted according to real-time customer flow and market demand.

Commercial centres, night markets, residential communities, schools and other high-traffic areas can all become potential sales points. Wherever there is strong demand, Liuhuolang can move closer to consumers and improve sales conversion efficiency.

3. Branded supply chain with online–offline integration

Liuhuolang is different from ordinary street vending. The brand is built on a standardised and professional operating model, with clear visual identity and supply chain support behind it.

Its unified cart design turns each sales point into a visible brand touchpoint on the street. At the same time, Liuhuolang has developed a mature durian supply chain system and an online–offline operating mechanism. Offline sales help attract customers at close range, while online channels support customer retention and repeat purchases. This creates a business model that is standardised, replicable and built for sustainable growth.

Today, mobile retail has moved far beyond the old stereotype of low-end street vending. It is becoming a flexible, light-asset and highly dynamic consumer experience channel.

Liuhuolang has captured this trend by placing durian at the centre of its product strategy, using a light-asset model as its advantage and building growth on the foundation of a branded supply chain. As a result, the brand has achieved rapid expansion, lower operating risk and strong scalability, making it a noteworthy new direction in modern fruit retail.

For those interested in Liuhuolang’s business model, or looking to seize the next opportunity in the durian sector, the Second Asia Durian Conference in Vietnam is an event worth paying close attention to.

Mr Bai Zhao, Chairman of Hangzhou Liuhuolang Technology Co., Ltd., has confirmed his attendance at the conference. His participation brings practical insight into mobile durian retail, supply chain development and emerging consumer trends in the fruit industry.

At the conference, participants will have the opportunity to access:

Direct supply sources: connect with production areas and key resources across Vietnam’s durian supply chain.
Policy updates: gain insights into the latest compliance requirements, import–export regulations and trade policies between Vietnam and China.
On-site visits: visit durian processing facilities in Vietnam and observe sorting, packing, cold-chain handling and operational processes at close range.
Industry networking: meet emerging business models such as Liuhuolang, alongside hundreds of enterprises, buyers, importers and industry professionals.